The Cowper & Newton Museum makes every effort to comply with the principles of the General Data Protection Regulations and the Data Protection Act 2017.
We collect information about you when you register with us, book a visit, event or place an order via the website or telephone. We also collect information when you voluntarily sign up for our newsletter, complete customer surveys, provide feedback, participate in competitions or apply for a job or volunteer role with us. Website information is collected using cookies.
We collect information about you to process your orders and bookings, manage your account, process your applications and, if you agree, to email you about other products, services and promotions we think may be of interest to you.
We use the information collected from the website to improve the way we deliver information online.
The use of your information may involve sharing the information with employees, contractors, agents and professional advisors of the Cowper & Newton Museum, fraud prevention agencies, and other carefully selected organisations. Written agreement exists between the Cowper & Newton Museum and such parties that there must be no further disclosure of such personal data or usage for direct marketing by those organisations unless you consent.
We would like to send you information about conservation, events, fundraising and other activities. If you have consented to receive marketing you may opt out at a later date.
You have a right at any time to stop us from contacting you for marketing purposes or from giving your information to any third parties as detailed above.
If you no longer wish to be contacted for marketing purposes, please click on the unsubscribe link in any marketing email received.
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your information please email or write to us at the following address:
Cowper & Newton Museum
We may ask you to verify your identity before supplying the information. Acceptable forms of ID include:
- Photocard driver’s licence
We want to make sure your personal information is accurate and up to date, you may ask us to correct or remove information you may think is inaccurate.
If subsequently you make a data protection instruction to the Cowper & Newton Museum which contradicts a previous instruction (or instructions), then the Cowper & Newton Museum will follow your most recent instruction.
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. It may also be used to optimise your experience on our website.
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.
We have integrated various tools from different companies into our website, which allow us to evaluate user behaviour or to establish links with other websites.
The controller has integrated the component Google Analytics (with anonymisation function) on this website.
Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data on which website a data subject has come to a website from (so-called referrers), which subpages of the website were accessed or how often and for which period of time a subpage was viewed. A web analysis is mainly used to optimise a website and for the cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
As IP anonymisation is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.
In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymised and encrypted and will not be linked with other data.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.
In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Further information and Google‘s applicable privacy regulations can be found at https://policies.google.com/privacy?hl=en and https://marketingplatform.google.com/about/ The following link provides a further explanation of Google Analytics https://marketingplatform.google.com/about/.
Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customise the ads on the Google Display Network by visiting the ad settings at this link: https://adssettings.google.com.
Google Tag Manager
This website uses Google Tag Manager. Through this service so-called website tags can be managed centrally via a user interface. Google Tag Manager only implements tags. No cookies are used and no personal information is collected.
However, Google Tag Manager will not access these data. If deactivation has been implemented for certain domains / websites or cookies, it will remain in effect for all tracking tags as far as they are implemented with the Google Tag Manager.
Facebook Tracking Pixel
With your consent, we will use Facebook’s “tracking pixel”. This pixel can be used to track user behaviour after they have been redirected to our website by clicking on a Facebook and / or Instagram ad. This allows us to record the effectiveness of Facebook and Instagram advertisements for statistical and market research purposes and, if necessary, to take optimisation measures. The tracking of users who have landed on our website after clicking on one of our Facebook and Instagram ads can remain active up to 180 days.
The data collected in this way is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, about which we will inform you to the best of our knowledge.
Facebook may connect this data to the Facebook account and also use it for its own advertising purposes, according to its data usage policy.
If you want to disable cookie storage for Facebook, you can do so via your browser settings.
Facebook communication tools
We also use Facebook communication tools, especially the “Custom Audiences” and “Website Custom Audiences” products. Basically, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes.
If you want to refuse the usage of Facebook’s “Website Custom Audiences”, you can do so by following this link: https://www.facebook.com/ads/Website_custom_audiences/.
In addition, we use Customer Match Lists within the framework of our Facebook advertising activities, for instance for “Lookalike Audiences” and remarketing. To use Customer Match, lists of encrypted user data are uploaded to Facebook. After the upload, the system checks which data is already known and places these users in a list. After creating the customer match lists, the encrypted customer data is automatically deleted. Facebook does not gather new addresses in this way (encryption).
The Cowper & Newton Museum holds your personal data in accordance with the security provisions of the UK Data Protection legislation. We use WorldPay Client Side Encryption (CSE) – an integration method on the Worldwide Payment Gateway (WPG) for credit card transactions.